"Internationalization of the domestic competition, international competition, domestic technology" will be the next few years, the characteristics of China's hardware industry, will present six major trends.
First, China as a global hardware manufacturing center will further secure.
As China's integration into the global economic environment to speed up the process and the rapid rise of economic power, China has become the world's most dynamic economies. China's economy more perfect facilities, industrial development and labor costs are lower and more mature, has become the world's manufacturing center of the comparative advantage of hardware, hardware manufacturing export-oriented development of distinctive characteristics.
Center to strengthen the first in recent years, overall growth in exports of metal products: metal products, major export growth rate is higher than output growth, higher sales growth in the domestic market; major hardware appliances full bloom, not only power tools, hand tools, building hardware products, the increase in traditional export category of products is high, and before the export share of small kitchen electric products and sanitary products export growth in 2004 is also very obvious. Huge market and the center of gravity will further attract multinational hardware manufacturing center of the transfer to China.
Second, the operation of the industry will become more active in the capital, the cooperation between enterprises will be significantly strengthened.
In the global competitive environment, in order to obtain a favorable competitive position and enhance our competitive edge, industry capital is the industry running another theme. Supor 2004, Vantage has listed Hongbao also active efforts to market, million and the capital markets will not re-connection with the failure of the Guangdong Meiya stop. From the capital perspective, the main features of the current expansion in the increase of capital. From the competition point of view, the cooperation between enterprises to increase resource sharing.
Third, enterprises will further aggravate the polarization.
The next few years will be the shock of high-speed hardware industry, this high-speed shocks the direct consequence of this is the camp of the current hardware kitchen brands to expand the trend of polarization. The next few years is expected to really be able to survive in the market is absolutely no hardware business is now so much. However, this high-speed hardware industry will bring tremendous opportunities to shock, vibration of the results will be made more rational market.
Fourth, the sales channels will undergo profound changes, the channel between the increasingly fierce competition.
As the oversupply of domestic hardware kitchen products, quality pressure, sales channels to become one of the key competitive factors, the parties to the increasingly fierce competition for channels. On the one hand, kitchen electrical manufacturers to strengthen the control on the retail end, and strive to reduce the sales link, save marketing costs, to distribution channels to develop specialist business sales model can also adapt to diverse towards the direction of the market. On the other hand, sales of industry trends so that the status of major home appliances chain stores rising, the industry's control increased participation and led manufacturers led by the former major price competition. Large retailers with its broad market coverage, procurement scale and cost advantages, product pricing, loan delivery and so the production company's control will be increased.
Meanwhile, the international market demands in China's hardware products, the progressive development of change, on the quality of Chinese products, packaging, period of delivery will have higher requirements, or even gradually extended to the production process and product development, to relate products and environmental protection , energy resources, combine the human environment.
Fifth, price-based competition in the market will shift to high-quality, high-tech products.
As competition in-depth, hardware industrial chain profit margins are the various stages of compression, for downward rapidly. More and more enterprises realize the establishment of core competition can not rely on price competitiveness, not long-term development of Fang Xiang, Conger efforts to explore new development path. Many hardware companies increased technical input to the development of new products with high technological content, will be product differentiation as a long-term plan for enterprise development, to seek new market demand, the establishment of new economic growth point (such as small household appliances and access to other similar industries), in order to achieve sustainable development of enterprises.
Six is the integration of domestic and foreign enterprises will be further accelerated.
Domestic hardware companies to improve their strength more quickly expand the international market, will accelerate and foreign enterprises through various means of integration to improve product quality, enhance competitiveness. Continue to expand in the United States, Japan and other traditional markets, while countries in Southeast Asia, the Middle East, Russia, Europe, Africa, will in full bloom. Overall, China's hardware industry restructuring will continue the momentum, but will continue to be some bright spots. Hardware companies will be intensified polarization of the situation, have to adapt to market competition, enterprises will quit competition in the market through different channels, while the hardware giant will gradually emerge.